The Nenking Group has announced its team name for the upcoming Overwatch League Season. The Guangzhou Charge is the first new Chinese franchise to reveal its name and logo.
The Nenking Group’s Executive Chairman, Mr Zhong Naixiong, is proud to be the first Chinese expansion team to announce its branding.
We are the first esports team to represent Guangzhou, and we want to express the spirit of our city and our team as first to lead the charge into a bright future.
Mr. Zhong Naixiong
The Chinese representative for Season 1, the Shanghai Dragons did not have a great time in the Overwatch League. They went 0-40 in Season 1 losing all of their matches and creating a world record [ not the good kind]. As such it is interesting to see so many new Overwatch League Chinese Franchises for Season 2. The Guangzhou Franchise is owned by the Nenking Group.
A financial and entertainment conglomerate, and owner of the Guangzhou Long Lions of the Chinese Basketball Association.
Coming from a sporting background, this team has the necessary experience in managing a professional sports team in China. The group has deep roots in various industries such as Real Estate, Finance, Pharmaceuticals, Trade Purchases amongst others.
An experienced management
With their history in the management of sports teams, the Guangzhou Charge will definitely come into the OWL with an advantage. While the raw talent on the team will depend on the final roster, we can be sure that the management will find ways to monetize the team and make it a profitable venture.
When asked about the Logo, this is what Sonny Xiao, CEO of the Guangzhou Charge had to say :
We chose Charge because it expresses our vision to lead the esports movement in China, and to be at the forefront of innovation. It also expresses our vision for a competitive team that plays aggressive and bold.
We expect the Guangzhou Charge to be one of the stronger Chinese teams coming into Season 2. Ofcourse the team will provide adequate support staff and provide for proper care for the players in Season 2.
We want to build an international organization and fanbase, so the goal for our team brand was to create a symbol for Guangzhou that people from all of the world can instantly recognize. Meanwhile, we took inspiration from iconic sports logos where simple letters have grown to represent an entire city.
“We have a large home region that stretches from the coast to the mountains, and we drew inspiration from dark blue waters, light blue skies, and lush green hills for our team colors. We’re so excited to unveil these elements to our fans, and it’s now our job to build this team brand into something that everyone in our region can be proud of.
Chris Hwang, the team’s Marketing and Creative Director
