FATE Esports has designated its new data provider for the calculation of its sponsorship properties, Shikenso Analytics as the German research company.
The study by Shikenso will provide insight into FATE’s current sponsoring activities and its social-mediation and streaming channel results, which enables the esports organization, both for established and prospective sponsors, to take strategic decisions.
According to this release, the collaboration should highlight the possibility that sponsors will collaborate with the sports organization in the Middle East.
Arwin Fallah, CEO of Shikenso GmbH, commented: “We are excited to see the need for a solution that is not only high up, but also more important for strive and growing organizations, as one of our tasks is to further professionalize the sports and gaming industry.
“We are pleased to use FATE as our first partner in the MENA region to meet their specific needs and to help them manage and analyze their sponsorship assets.”
FATE’s latest collaborations with HyperX and Orange were followed by the collaboration earlier this year. In addition, the company recently announced its own Jordan-based Esport Training Center.
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The company which participated in various game titles such as Counter-Strike: Global Offensive, PUBG Mobile, and Tekken, is committed to improving its strategic and corporate role in 2021.
“Shikenso’s AI technology allows us to get a deep look at our on-line live public and to maximize the sponsors’ visibility,” added Mohammed Majali, Founding partner for FATE Esports.
“We will deepen the metrics and optimize exposure during live broadcast matches today with Shikenso. The relationship is what we look forward to.”