McLaren Racing furthers global esports programme, with Veloce Esports

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McLaren Racing announced earlier this month that it is partnering in a multifaceted programme for the fast-growing industry of the gaming and sim racing sector with leading esports provider Veloce Esports.

Veloce will oversee and develop McLaren ‘s Elite Sports Team with the collaboration, which focuses on event quality, gaming growth and international positioning of the sports team. In addition, McLaren and Veloce will work together to create a college for the world’s most talented game players and create a “staircase of talents.” The partnership will become a leading light in this booming industry by joining forces.

McLaren Racing, Sales and Marketing Executive Officer, Mark Waller:

“We are very excited to announce the new Veloce Esports collaboration with a strong focus on keeping motorsport enthusiasts in the new generation. The next big milestone in building on the tremendous strides we have already made in the last few years is our merger with an innovative and forward-looking company in Veloce.

“The popularity and growth of sports has been well recorded in the last few weeks and the trend is likely to continue even once track resumes are created. We aspire to cultivate and promote fresh talent through the virtual academy, improve our team’s success and develop new ways of attracting fans from around the world and engaging with them.

Veloce Esports CEO Jack Clarke, Veloce Esports co-founder said, “We are delighted to be able to partner with such a visionary and emblematic team as McLaren Racing, which has a renowned motorsport past.

“We share a passion for competition and innovation and I know that this partnership will provide fans with the ultimate destination to interact and a unique place to compete as a team for the best gaming talent in the world.

Benjamin Daly, a leading esports personality who is racing under the name of Tiametmarduk, will be joining the 2020 esports equipment as an ambassador to McLaren Shadow as part of this new collaboration with Veloce to extend the McLaren Global Esports Programme.

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