Hulu, the live streaming website has announced its foray into esports. Esports audience is considerably young and several reports suggest a demographic under the age of 35. In an attempt to capture this demographic, Hulu has announced several shows in relation to esports.
“The partnership with Hulu marks ESL’s first original series on an on-demand streaming service, and will showcase the diverse nature of esports through high quality storytelling,” said Nik Adams, Senior Vice President of Global Media Rights and Distribution, ESL. “Esports appeals to a younger, more digitally savvy audience so Hulu is a perfect platform to build out our original content and expose the world of esports to new audiences.”