Hulu, the live streaming website has announced its foray into esports. Esports audience is considerably young and several reports suggest a demographic under the age of 35. In an attempt to capture this demographic, Hulu has announced several shows in relation to esports.
“The partnership with Hulu marks ESL’s first original series on an on-demand streaming service, and will showcase the diverse nature of esports through high quality storytelling,” said Nik Adams, Senior Vice President of Global Media Rights and Distribution, ESL. “Esports appeals to a younger, more digitally savvy audience so Hulu is a perfect platform to build out our original content and expose the world of esports to new audiences.”
The shows will show edited versions of ESL matches from their tournaments. While some of the content will be exclusive to Hulu, there will be shared content as well. Most of the millennials involved in esports watch their content online via Twitch, Youtube and other online services. This is the market that Hulu wants to tap as they look to expand their horizons in esports.
