1xBet has stepped up its engagement in esports with the signing of a Natus Vincere (NAVI) Sponsorship Agreement. The deal is to provide 1xBet with NAVI esports teams marketing assistance in different games like Dota 2 and CS: GO.
The partnership, which was agreed for at least one year, reinforces the portfolio of esports operators who signed similar. The bookmaker helps the company throughout all its lists and creates’ powerful marketing strategies,’ although at the point of writing it is unclear.
It comes quite late as many traditional bookmakers Like Betway esports and Be365 esports are competing with exclusive esports betting sites like ArcaneBet that we reviewed recently and Unikrn.
Natus Vincere CEO Yevhen Zolotarov talked about the partnership in a statement:’ If it only recently been told that NAVI would work with 1xBet, a partner of an iconic club like FC Barcelona, one of the largest betting companies of the world, I would not have thought it would. The relationship between Natus Vincere and 1xBet has now come into being and we are extremely driven. #Navination Welcome!”
Zolotarov also said about this particular contract: “There is a new decade now for our club, and we have partnered with Logitech G, one of the leading gamers ‘ equipment manufacturers. It is excellent that the company with headsets, keyboards, mice and gaming pads is working with a great number of esport teams and gamers. This is very positive and my relationship is very constructive.