Here in the Middle East, BMW made its first push into the eSports world.
A new esports tournament called “Battle the of gamers” was declared by the German car manufacturer. This is the first time that BMW has entered, here and elsewhere, eSports tournaments.
The definition consists of three principal components, including tournaments, in-game coaching programmes and monthly podcasts. Residents in the GCC and Levant markets are free to take part.
In order to put together the best gamers from the area in three major games: DotA 2, FIFA & Fortnite, BMW has set up prize money of US$ 50,000 for the only online tournaments.
The first DotA heats began on May 14 and the tournament has begun. Selected games are broadcast along with comments via live stream at the end of the competition.
BMW also allows casual and pros to boost the performance of the chosen games by holding online lessons on different gaming issues. All-star coaches, player, influencers and even developers and analysts are included in the classes.
The Gamer’s Battle tournament will also involve a series of videos and a podcast involving Middle East organisers and participants.
Toyota has an agreement with Activision Blizzard and its Overwatch League series. The League of Legends European Championship was funded by Kia last year. And with Danish eSports company RFRSH Entertainment, Audi has formed a three-year partnership.
“As the eSports field is growing and evolving we welcome this exciting addition to our portfolio of marketing activities,” says lars Nielson, BMW’s Director Sales and Marketing.
“Esports is still in a very high growth phase, despite the Middle East being the world’ s fastest growing gaming market. The regional gaming ecosystem will take BMW Middle East to the next level.
BMW is not the first eSports car manufacturer to move into it. Honda began sponsorship of Team Liquid in North America late last year.